Downtown Greenville can be characterized with a variety of different adjectives – vibrant, buzzing, lively. All of these words describe the ‘now’ aspects of downtown. It’s modern, as is apparent by the myriad of corporate offices and glittering skyscrapers located on the picturesque streets; accessible, in part due to the boutiques, world-class restaurants, and the dozen coffee shops one encounters on every corner. It is also ‘cool’ and is an attractive weekend destination for area teens and their parents. But go downtown any day of the week and you are likely to encounter a pleasantly surprising mix of diverse individuals, superior cuisine, and a general ambiance that is unique to the international community of Greenville, South Carolina.
What describes the future growth of the downtown area? In a word, ‘thriving’. A word that encapsulates not only the past progress and re-innovation of downtown but also sets the stage for what is yet to come. The rejuvenation of the area was paved for even greater progress and it is this reinvention that has sparked the creation of the Downtown Greenville Development Initiative. To put it simply, the objective of the Initiative is to keep the ball rolling. The development of the new ‘Thrive Downtown’ campaign highlights the area’s burgeoning potential and is aimed at making what has been called ‘the South’s best kept secret’ a buzzword for its innovation, livability, and potential.
‘Thrive’: Creating A Tangible Presence
How is the Thrive campaign accomplishing this seemingly lofty goal? In a unique method that marries technology and one of the biggest trends of today: social networking. Thrive is creating a subtle yet undeniable presence – a marked contrast to the conventional marketing methods of aggressive exposure. The proliferation of Thrive on such social networking sites as Facebook, Twitter, and LinkedIn, will enable the Initiative to make the kind of connections that matter – at a very personal and individual level. It will allow both those interested in the welfare of downtown Greenville and those looking for relocation possibilities to be up to date on all aspects of life in the area. Whether it’s business opportunities or the search for the perfect cycling locations, Thrive Downtown pages will harness technology and all that Greenville has to offer in order to meet your needs.
To use the jargon of Web 2.0, it would definitely be in your best interest to ‘Become A Fan' on Facebook, ‘Follow Me’ on Twitter, or ‘Make a Connection’ on LinkedIn. ‘The Intellectual South’, the tagline of the Thrive Campaign, couldn’t be more appropriate.
What describes the future growth of the downtown area? In a word, ‘thriving’. A word that encapsulates not only the past progress and re-innovation of downtown but also sets the stage for what is yet to come. The rejuvenation of the area was paved for even greater progress and it is this reinvention that has sparked the creation of the Downtown Greenville Development Initiative. To put it simply, the objective of the Initiative is to keep the ball rolling. The development of the new ‘Thrive Downtown’ campaign highlights the area’s burgeoning potential and is aimed at making what has been called ‘the South’s best kept secret’ a buzzword for its innovation, livability, and potential.
‘Thrive’: Creating A Tangible Presence
How is the Thrive campaign accomplishing this seemingly lofty goal? In a unique method that marries technology and one of the biggest trends of today: social networking. Thrive is creating a subtle yet undeniable presence – a marked contrast to the conventional marketing methods of aggressive exposure. The proliferation of Thrive on such social networking sites as Facebook, Twitter, and LinkedIn, will enable the Initiative to make the kind of connections that matter – at a very personal and individual level. It will allow both those interested in the welfare of downtown Greenville and those looking for relocation possibilities to be up to date on all aspects of life in the area. Whether it’s business opportunities or the search for the perfect cycling locations, Thrive Downtown pages will harness technology and all that Greenville has to offer in order to meet your needs.
To use the jargon of Web 2.0, it would definitely be in your best interest to ‘Become A Fan' on Facebook, ‘Follow Me’ on Twitter, or ‘Make a Connection’ on LinkedIn. ‘The Intellectual South’, the tagline of the Thrive Campaign, couldn’t be more appropriate.
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