Kym Petrie, Executive Director of the Downtown Greenville Development Initiative, has recently concluded the first leg of a business development tour aimed at generating interest in Downtown Greenville as a potential destination for corporations and small to midsized companies. The Downtown Greenville Development Initiative has spearheaded campaigning efforts through the creation of the ‘Thrive. Downtown Greenville South Carolina’ campaign. The goal of the Thrive campaign is to position Downtown Greenville as the low-cost solution to companies looking for areas in which to open branch, satellite, or regional offices. Thrive focuses on such personal aspects of the Greenville Downtown area as quality of life, livability, and activities that are offered.
The campaign website, www.thrivedowntown.com, is now up and running...check it out.
Petrie has already visited Charlotte, Atlanta, Calgary, Vancouver, and Toronto, where she has introduced and presented the conceptualization of downtown Greenville as an option for companies considering relocation or expansion. In addition to site selectors, presentations with CEO’s and lawyers representing multinational organizations are also conducted by Petrie, in an effort to create mutually beneficial relationships with a variety of companies, of all sizes and spanning a range of industries. Non-profit committees have been organized in order to review and select possible targets for potential future points of contact.
The objectives of the Thrive campaign are to highlight to the unique ambiance and amenities of downtown Greenville and use that as a starting off point to attract organizations to the area. Through this, the DGDI aims to expand the economy of the region by bringing a variety of business to downtown Greenville. Petrie is also set to visit Virginia and D.C. areas in the near future as the next stage of the Initiative’s business development tour.
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